American Express sent out a book of fake traveller's cheques to show how easy they are to use when one travels. This is an example of dimensional mail.

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Dimensional mail is a marketing technique that involves sending unique and creative physical objects that stand out from traditional mail. The book of fake traveller's cheques sent by American Express is an example of dimensional mail because it is a tangible and interactive item that recipients can handle and use, demonstrating the ease and convenience of using American Express traveller's cheques.

American Express Sent Out a Book of Fake Traveller's Cheques