Direct response commercials are not a good media tool if your objective is to create awareness.
Correct Answer:
Verified
Q1: Online communications is a form of direct
Q3: Direct mail is the second most common
Q4: Walmart can use data mining to customize
Q5: A postage-paid return envelope is another means
Q6: According to Canada Post, most Canadians open
Q7: American Express sent out a book of
Q8: Telemarketing helps support other forms of direct
Q9: Because of the poor image connected to
Q10: Marketers like using direct response advertising because
Q11: One of the reasons that direct response
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