Which of the following is NOT one of the reasons cited for the growth of direct marketing?
A) executives looking for immediate sales returns
B) expanding media budgets
C) the availability of database management techniques
D) managers demanding greater accountability
E) the expanded use of customer relationship management techniques

Question

Quizplus · Accepted Answer

The expansion of media budgets is not a reason cited for the growth of direct marketing, as direct marketing often involves targeted and personalized approaches with a more limited budget compared to traditional mass media advertising. The other choices - executives seeking immediate sales returns, availability of database management techniques, managers demanding greater accountability, and expanded use of customer relationship management techniques - are all commonly cited reasons for the growth of direct marketing.

Which of the Following Is NOT One of the Reasons