What is the difference between selective direct mail and cooperative direct mail? Why use one over the other?
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Q23: Distinguish between direct marketing and direct response
Q24: Name and give examples of the three
Q25: Which of the following is NOT one
Q26: Direct mail accounts for _ of net
Q27: List the traditional forms of direct response
Q29: List and explain the forms of direct
Q30: Explain why marketers continue to use telemarketing
Q31: Discuss five of the roles that telemarketing
Q32: Explain the difference between inbound telemarketing and
Q33: What is an online database? Give an
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