Data mining offers organizations two essential benefits. It allows organizations to predict future sales and it
A) allows organizations to predict profitability.
B) allows organizations to advertise more.
C) makes it easier for them to generate sales.
D) makes managers more accountable.
E) provides a means of profiling the "best'' and the "worst" customers.

Question

Quizplus · Accepted Answer

Data mining provides a means of profiling the "best'' and the "worst" customers, but it does not directly allow organizations to predict profitability, advertise more, generate sales, or make managers more accountable.

Data Mining Offers Organizations Two Essential Benefits