Which of the following is NOT an advantage of direct mail as an advertising medium?
A) creative flexibility
B) audience selectivity
C) image
D) exclusivity
E) measurability

Question

Quizplus · Accepted Answer

Direct mail is an effective advertising medium that offers creative flexibility, audience selectivity, exclusivity, and measurability. However, image is not necessarily a unique advantage of direct mail compared to other advertising mediums. Image building can be achieved through various marketing channels such as public relations, social media, and advertising.

Which of the Following Is NOT an Advantage of Direct