Why would someone select cooperative direct mail over solo direct mail?
A) It is less costly.
B) It is commonly employed in business-to-business communication.
C) It consists of specialized offers sent directly to prospects.
D) It is more expensive.
E) It has a higher response rate.

Question

Quizplus · Accepted Answer

Cooperative direct mail allows multiple businesses to share the cost of sending direct mail, making it a more cost-effective option compared to solo direct mail, which is sent by a single business.

Why Would Someone Select Cooperative Direct Mail Over Solo Direct