One of the challenges for marketers in utilizing informercials is that the airtime is expensive. If a company wants to save on airtime they will likely produce an informercial and take advantage of __________ when they can.
A) direct mail
B) telemarketing
C) catalogues
D) call centres
E) remnant time

Question

Quizplus · Accepted Answer

Remnant time refers to unsold advertising slots that networks offer at a discounted rate. By taking advantage of remnant time, companies can save on airtime costs and still reach a large audience through infomercials. The other options listed may be used in conjunction with infomercials, but they do not directly address the challenge of expensive airtime.

One of the Challenges for Marketers in Utilizing Informercials Is