Cooperative direct mail refers to the type of direct mail that
A) includes a catalogue.
B) contains special offers from non-competing products.
C) is a unique offer mailed directly to a target audience.
D) contains bounce backs.
E) is commonly employed in business-to-business communication.

Question

Quizplus · Accepted Answer

Cooperative direct mail is a form of direct mail that involves two or more non-competing companies sending their offers to the same audience to share the cost of mailing. This allows each company to reach a larger audience while reducing overall costs. Therefore, choice B, which states that cooperative direct mail contains special offers from non-competing products, is the best choice.

Cooperative Direct Mail Refers to the Type of Direct Mail