When some companies send out a direct mailing, they include a free gift or a(n) __________ to encourage the buyer to take action.
A) statement stuffer
B) incentive
C) bounce back
D) order form
E) postage-paid envelope

Question

Quizplus · Accepted Answer

An incentive is something offered to encourage or motivate someone to take a specific action, such as making a purchase. A free gift can be considered an incentive, as it is an added value to the purchase that encourages the buyer to take action. Therefore, choice B is the best option.

When Some Companies Send Out a Direct Mailing, They Include