When Canadian Tire accumulates considerable data on customers through its own credit card, they are able to create a
A) response list.
B) house list.
C) recall list.
D) merge/purge.
E) list broker.

Question

Quizplus · Accepted Answer

A house list refers to customer data that a company collects on its own through its own channels, such as through its own credit card program. Therefore, since Canadian Tire is accumulating its customer data through its own credit card, they would be able to create a house list. A response list refers to a list of people who have responded to a marketing campaign, a recall list refers to a list of products that have been recalled, a merge/purge refers to combining and deleting duplicate records, and a list broker refers to a third-party company that sells or rents out lists of targeted prospects for marketing purposes.

When Canadian Tire Accumulates Considerable Data on Customers Through Its