Direct response advertising is a subset of
A) sales promotion.
B) direct response television.
C) direct mail.
D) catalogue marketing.
E) direct marketing.

Question

Quizplus · Accepted Answer

Direct response advertising is a type of advertising within the larger category of direct marketing. Direct marketing includes any advertising or promotional activity that allows a business to communicate directly with its customers, while direct response advertising specifically involves asking customers to take a specific action, such as making a purchase, calling a phone number, or filling out a response form. While direct response advertising can be used in a variety of channels, including direct mail and television, it falls under the umbrella of direct marketing as a whole.

Direct Response Advertising Is a Subset of