The goal of data mining is
A) to produce lower marketing costs.
B) increase efficiency by identifying customers that are more likely to buy.
C) devise more creative direct mail.
D) to sell products at a higher price.
E) both A and B are goals of data mining

Question

Quizplus · Accepted Answer

The goal of data mining is to both produce lower marketing costs and increase efficiency by identifying customers that are more likely to buy. Therefore, both options A and B are correct. The other options, devising more creative direct mail and selling products at a higher price, do not fit with the primary goal of data mining.

The Goal of Data Mining Is