Which of the following is NOT true of direct response television?
A) Well-produced infomercials are being run by serious mainstream marketing organizations.
B) Infomercials today are presented in a more entertaining and less "hard sell" manner.
C) Consumers are more accepting of infomercials than they once were.
D) Infomercials are more popular with advertisers than traditional television ads.
E) Direct response television ads have improved in quality over recent years.

Question

Quizplus · Accepted Answer

The statement "Infomercials are more popular with advertisers than traditional television ads" is not true. While infomercials have gained popularity and acceptance among consumers, traditional television ads are still the preferred choice for most advertisers due to their wider reach and lower cost.

Which of the Following Is NOT True of Direct Response