A unique advertising offer mailed directly to a target audience by a marketing organization is called
A) solo direct mail.
B) selective direct mail.
C) targeted direct mail.
D) cooperative direct mail.
E) both A and B are correct

Question

Quizplus · Accepted Answer

Solo direct mail refers to a marketing piece sent alone to a targeted audience, while selective direct mail involves choosing a specific audience to send the mail to. Both terms describe a unique advertising offer mailed directly to a target audience.

A Unique Advertising Offer Mailed Directly to a Target Audience