Which of the following is NOT an advantage of direct mail as an advertising medium?
A) often perceived as junk mail
B) image
C) measurability
D) cost per exposure
E) lack of editorial support

Question

Quizplus · Accepted Answer

The fact that direct mail is often perceived as junk mail is a disadvantage, not an advantage. This can lead to a lower response rate and a negative image for the company.

Which of the Following Is NOT an Advantage of Direct