Which of the following is NOT a benefit of direct mail?
A) Direct mail offers the opportunity to target customers demographically.
B) Direct mail is the least expensive form of direct response advertising.
C) Direct mail offers the opportunity to target customers geographically.
D) Direct mail provides an opportunity to "tell a story".
E) Direct mail is not restricted by time.

Question

Quizplus · Accepted Answer

Direct mail is not necessarily the least expensive form of direct response advertising, as costs can vary depending on factors such as the size of the mailing list and the design and printing costs of the mailer. The other benefits listed (targeting by demographics and geography, telling a story, and not being restricted by time) are all advantages of direct mail.

Which of the Following Is NOT a Benefit of Direct