A new company has developed a profile of their target market. With this information they can purchase a list of possible prospects on a cost-per-name basis from
A) a direct response agency.
B) a house list.
C) a CRM company.
D) Canada Post.
E) a list broker.

Question

Quizplus · Accepted Answer

A list broker is the best choice to purchase a list of possible prospects on a cost-per-name basis as they specialize in compiling and selling lists of targeted leads based on specific criteria such as demographics, location, interests, and behaviors. They can provide a customized list that matches the profile of the target market that the new company has developed.

A New Company Has Developed a Profile of Their Target