Shoppers Drug Mart uses its Shoppers Optimum rewards program as a way of collecting information about the buying behaviour of its customers. This information can then be utilized in
A) preventing bad debt issues.
B) direct marketing communications.
C) generating awareness.
D) being a good corporate citizen.
E) comparative advertising.

Question

Quizplus · Accepted Answer

Shoppers Drug Mart uses its Shoppers Optimum rewards program to collect information about customers' buying behaviour and preferences, which can then be used for direct marketing communications. By understanding customers' needs and preferences, the company can tailor its marketing efforts to better meet their needs and increase customer loyalty.

Shoppers Drug Mart Uses Its Shoppers Optimum Rewards Program as a Way