Herbal Essence Shampoo often inserts coupons in bundles with offers from other unrelated companies such as Kodak and Kellogg's. This is an example of
A) solo direct mail.
B) a statement stuffer.
C) cooperative direct mail.
D) selective direct mail.
E) a group mailing.

Question

Quizplus · Accepted Answer

Cooperative direct mail involves partnering with other companies to send out promotional materials to a shared target audience. Herbal Essence Shampoo's inclusion of coupons in bundles with offers from other unrelated companies such as Kodak and Kellogg's is an example of cooperative direct mail.

Herbal Essence Shampoo Often Inserts Coupons in Bundles with Offers