If Purina dog food had a BDI of 90 in Ontario it would mean that the market for pet food in Ontario was overdeveloped.

Question

Quizplus · Accepted Answer

BDI stands for Brand Development Index which measures the sales of a particular brand in a specific geographic area in relation to the sales of the total category in that area. A BDI of 90 for Purina dog food in Ontario would imply that the brand is performing well in that market and has high potential for growth. It does not necessarily indicate that the pet food market in Ontario is overdeveloped.

If Purina Dog Food Had a BDI of 90 in Ontario