Gross Rating Points is another way of saying "frequency."

Name: Gross Rating Points is another way of saying "frequency."
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) is a measure of the size of an advertising campaign by calculating the combination of reach (the number of people exposed to the ad) and frequency (the number of times people are exposed to the ad). Therefore, GRPs are not solely synonymous with frequency; rather, they are a broader metric that encompasses both reach and frequency.

Gross Rating Points Is Another Way of Saying "Frequency