Media planning involves developing a plan of action for communicating messages to the right people, at the right time, with the right
A) schedule.
B) agency.
C) market.
D) frequency.
E) channels.
Correct Answer:
Verified
Q19: If the goal of an advertising campaign
Q20: Gross Rating Points is another way of
Q21: The client provides the agency's media personnel
Q22: Media objectives outline what a media plan
Q23: Describe the main sections of a media
Q25: How important is the nature of the
Q26: The section of the media brief which
Q27: Describe the difference between using a skip
Q28: With fewer viewers watching television and television
Q29: List the various types of outdoor posters.
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