The most important ingredient for a media plan is

Name: The most important ingredient for a media plan is
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Understanding the target market is the most important ingredient for a media plan. Without a thorough understanding of the target audience, it is impossible to choose the right media channels, messaging, and timing for the campaign. All other aspects, such as creative plans, marketing environment, marketing plan, and budget, are important, but they are secondary to the target audience.

The Most Important Ingredient for a Media Plan Is