Budget-conscious media buyers use a skip schedule that allows them to

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A skip schedule allows media buyers to purchase media time and space on an alternative basis, which can help them save money while still reaching their target audience. This involves spreading out ad placements and adjusting the frequency of ads to only include high-impact placements, allowing for more efficient spending of the advertising budget. This approach is particularly useful for budget-conscious buyers who are looking to maximize the value of their ad spending.

Budget-Conscious Media Buyers Use a Skip Schedule That Allows Them