When a marketer delivers a message, the message is sometimes not in line with customer attitudes or customers don't believe the message because the message delivered by the competition was more convincing. In the communication process this is referred to as

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This is referred to as "noise" in the communication process, which refers to any disturbances or barriers in the process of transmitting the message from the sender to the receiver. It can include anything that interferes with the message being received as intended, including competing messages, distractions, or misunderstandings.

When a Marketer Delivers a Message, the Message Is Sometimes