In advertisements for Colgate toothpaste, the main promise Colgate makes is that their toothpaste helps fight tooth decay. The fact that Colgate is the only toothpaste to earn the Canadian Dental Association seal of approval is an example of a(n)

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The fact that Colgate toothpaste earned the Canadian Dental Association seal of approval is a support claim statement, which provides additional evidence and credibility to the main promise of fighting tooth decay.

In Advertisements for Colgate Toothpaste, the Main Promise Colgate Makes