The key benefit statement is
A) the primary reason for buying the product instead of a competitive product.
B) the main reason for choosing a particular agency.
C) main creative idea behind a campaign.
D) the reason for using marketing research.
E) why certain media is used.
Correct Answer:
Verified
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Q72: Which of the following is NOT an
Q73: The glue that binds the various creative
Q74: When Maytag develops an ad for Maytag
Q75: Tone and style and central theme or
Q77: The basic selling idea and primary benefit
Q78: Comparative appeal techniques are usually undertaken
A) by
Q79: In advertisements for Colgate toothpaste, the main
Q80: For negative appeals, the product promise and
Q81: In testimonial advertising, the message and the
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