The glue that binds the various creative elements of a campaign together is also called the

Question

Quizplus · Accepted Answer

Both A and B are correct because the central theme and the big idea are often used interchangeably to refer to the key message or concept of a campaign. Both elements play a crucial role in creating a cohesive and impactful creative strategy, which is the overall approach and plan for executing the campaign. So, option D is the correct answer. Option E can also be seen as a viable choice, but it is not as accurate as option D, given that the big idea is not necessarily the same as the creative strategy.

The Glue That Binds the Various Creative Elements of a Campaign