Ads that simply state what the product will do and back it up with information that is easy for the consumer to understand are using the __________ appeal technique.

Question

Quizplus · Accepted Answer

The description fits the factual appeal technique, which relies on presenting information, data, or evidence to demonstrate the qualities or benefits of a product, rather than focusing on emotions, values, or symbolic meanings. This technique can be effective for products that are utilitarian or require rational evaluation by the consumer.

Ads That Simply State What the Product Will Do and Back