During which stage of the creative development process do specific decisions have to be made regarding how to present the message?

Question

Quizplus · Accepted Answer

The creative execution stage is the stage in the creative development process where specific decisions have to be made about how to present the message. This includes decisions about the visuals, copy, tone, and overall style of the advertising or marketing communication. The creative execution stage comes after the creative brief and before creative evaluation.

During Which Stage of the Creative Development Process Do Specific