The real issue with using a sexual appeal is
A) the ads are quickly forgotten.
B) competitors will copy them.
C) in the way it is used.
D) they do not get a customer's attention.
E) most clients dislike this appeal technique.
Correct Answer:
Verified
Q66: Advertisements using a lifestyle appeal are based
Q67: Good support claims statements provide customers with
A)
Q68: During which stage of the creative development
Q69: Ads that simply state what the product
Q70: When determining what to say about a
Q72: Which of the following is NOT an
Q73: The glue that binds the various creative
Q74: When Maytag develops an ad for Maytag
Q75: Tone and style and central theme or
Q76: The key benefit statement is
A) the primary
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