Which of the following is NOT an appeal technique used to execute creative strategy?
A) fear
B) negative
C) positive
D) neutral
E) humorous
Correct Answer:
Verified
Q67: Good support claims statements provide customers with
A)
Q68: During which stage of the creative development
Q69: Ads that simply state what the product
Q70: When determining what to say about a
Q71: The real issue with using a sexual
Q73: The glue that binds the various creative
Q74: When Maytag develops an ad for Maytag
Q75: Tone and style and central theme or
Q76: The key benefit statement is
A) the primary
Q77: The basic selling idea and primary benefit
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