When a brand achieves brand preference, it is on a short list of brand alternatives that a buyer will consider buying.

Name: When a brand achieves brand preference, it is on a short list of brand alternatives that a buyer will consider buying.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

When a brand achieves brand preference, it means that the buyer prefers that particular brand over others in the same category. This results in the brand being on a short list of alternatives that the buyer will consider buying. Therefore, the statement is true.

When a Brand Achieves Brand Preference, It Is on a Short