An attribute is a descriptive feature of a product, while a benefit is the value a customer attaches to a brand attribute.

Question

Quizplus · Accepted Answer

This is a correct definition of attribute and benefit in marketing. Attributes describe the features of a product or brand, while benefits explain why those features are valuable to the customer. For example, the attribute of a car might be that it has a high safety rating, while the benefit is that the customer can feel secure and protect their family while driving.

An Attribute Is a Descriptive Feature of a Product, While