The final step taken by a brand manager in the brand-building process is to
A) grow and sustain brand equity.
B) identify target market and segmentation.
C) plan and implement the marketing program.
D) identify brand values and positioning.
E) measure and evaluate brand performance.

Question

Quizplus · Accepted Answer

The final step taken by a brand manager in the brand-building process is to grow and sustain brand equity. This involves ongoing efforts to maintain and enhance the associations and perceptions that customers have with the brand, in order to ensure its long-term success and profitability. While identifying the target market and segmentation, planning and implementing the marketing program, identifying brand values and positioning, and measuring and evaluating brand performance are all important steps in the brand-building process, they are not the final step.

The Final Step Taken by a Brand Manager in the Brand-Building