__________ occurs when a consumer buys one brand only, postponing the purchase if the brand is not available.
A) Brand preference
B) Brand recognition
C) Brand equity
D) Brand awareness
E) Brand insistence

Question

Quizplus · Accepted Answer

Brand insistence occurs when a consumer is committed to one brand and is unwilling to switch to any other brand, even if their preferred brand is not available. This can result in the consumer postponing the purchase until their preferred brand becomes available, rather than switching to a substitute brand.

__________ Occurs When a Consumer Buys One Brand Only, Postponing