A ____________________ develops and implements the marketing plans for the brands he or she is responsible for.
A) brand manager
B) category manager
C) president
D) both A and B
E) both A and C

Question

Quizplus · Accepted Answer

A brand manager is responsible for developing and implementing marketing plans for the brands he or she is responsible for. A category manager, on the other hand, is responsible for managing a group of related products and developing strategies for the entire category. The president may have overall responsibility for the company but may not necessarily focus on developing and implementing marketing plans for specific brands. Therefore, the best choice is A) brand manager.

A ____________________ Develops and Implements the Marketing Plans for the Brands