In this step in the brand-building process, brand managers alter, expand and rejuvenate brands to retain their position in the marketplace.
A) Plan and implement the marketing program.
B) Identify target market and segmentation.
C) Identify brand values and positioning strategy.
D) Measure and evaluate brand performance.
E) Build brand loyalty and brand equity.

Question

Quizplus · Accepted Answer

This step is focused on building brand loyalty and equity by altering, expanding and rejuvenating the brand. This helps in retaining the brand's position in the marketplace. The other options, such as planning and implementing the marketing program, identifying target market and segmentation, identifying brand values and positioning strategy, and measuring and evaluating brand performance, are important steps in the overall brand-building process, but they are not specifically related to this step of altering and expanding the brand.

In This Step in the Brand-Building Process, Brand Managers Alter