In the early stages of a brand's life, the marketing objective is to create
A) brand recognition.
B) brand preference.
C) brand loyalty.
D) brand insistence.
E) brand equity.

Question

Quizplus · Accepted Answer

In the early stages of a brand's life, the primary marketing objective is to create brand recognition, which means making the target audience aware of the brand's existence and what it represents. This is the first step in building brand awareness and is often achieved through advertising, public relations, and social media. Without brand recognition, it is challenging to move on to developing brand preference, loyalty, and insistence.

In the Early Stages of a Brand's Life, the Marketing