Brand loyalty is measured in three distinct stages. In order, they are
A) brand loyalty, brand insistence, and brand preference.
B) brand recognition, brand preference, and brand insistence.
C) brand recognition, brand insistence, and brand preference.
D) brand insistence, brand preference, and brand recognition.
E) brand loyalty, brand preference, and brand insistence.

Question

Quizplus · Accepted Answer

Brand loyalty development progresses from brand recognition, where consumers are aware of a brand, to brand preference, where consumers prefer one brand over others, and finally to brand insistence, where consumers demand that specific brand and will accept no substitute.

Brand Loyalty Is Measured in Three Distinct Stages