__________ positioning is a strategy often used by brand leaders when they present themselves as a preferred choice among customers.
A) Benefit
B) Value
C) Innovation
D) Leadership
E) Head-on

Question

Quizplus · Accepted Answer

The question specifically mentions brand leaders using this strategy to present themselves as a preferred choice among customers. Therefore, the most fitting answer is D) Leadership positioning. The other options are also popular positioning strategies, but they may not be as appropriate for this specific scenario.

__________ Positioning Is a Strategy Often Used by Brand Leaders