McDonald's in 2011 embarked on a rebranding strategy. To do so they needed a good positioning strategy that included all of the following elements EXCEPT being
A) durable over time.
B) distinctive from the competition.
C) desirable by consumers.
D) diminished in scale.
E) deliverable by the company.

Question

Quizplus · Accepted Answer

"Diminished in scale" is not a relevant element for a good positioning strategy. The other options - durability, distinctiveness, desirability, and deliverability - are commonly considered essential elements of a successful positioning strategy.

McDonald's in 2011 Embarked on a Rebranding Strategy