In this step of building the brand, brand managers identify key attributes and benefits their brand will deliver for consumers.
A) Identify target market and segmentation.
B) Establish core values and positioning strategy.
C) Build brand loyalty and brand equity.
D) Plan and implement the marketing program.
E) Measure and evaluate brand performance.

Question

Quizplus · Accepted Answer

Establishing core values and positioning strategy is the step where brand managers identify the key attributes and benefits their brand will deliver for consumers. This involves determining what the brand stands for, its unique value proposition, and how it differentiates from competitors in the minds of the target market.

In This Step of Building the Brand, Brand Managers Identify