The image that marketers desire a brand to have in the minds of consumers is called
A) brand equity.
B) imaging.
C) advertising.
D) brand positioning.
E) brand loyalty.

Question

Quizplus · Accepted Answer

The desired image that marketers aim to create in the minds of consumers is referred to as brand positioning. This is a strategic process of shaping how consumers perceive a brand in comparison to its competitors. It involves identifying unique selling points, creating a brand promise, and communicating consistently through all marketing channels. Brand positioning can help differentiate a brand in a crowded market and increase its perceived value or brand equity. Therefore, the correct answer is D - brand positioning.

The Image That Marketers Desire a Brand to Have in the Minds