A marketing strategy that stresses newness (based on a commitment to research and development) as a means of differentiating a company or a brand from competing companies and brands is called
A) lifestyle positioning.
B) head-on positioning.
C) innovation positioning.
D) leadership positioning.
E) new product positioning.

Question

Quizplus · Accepted Answer

Innovation positioning stresses on the newness and differentiation of a company or a brand through its commitment to research and development. It indicates that the company is always striving to come up with new products or services, which will provide better value to the customers than those offered by its competitors.

A Marketing Strategy That Stresses Newness (Based on a Commitment