PineSol recently ran an advertisement which demonstrated a housewife cleaning a floor using both PineSol and Mr. Clean (a competitive brand). The PineSol half of the floor was much cleaner, with less work. This illustrates
A) head-on positioning.
B) competitive positioning.
C) image positioning.
D) leadership positioning.
E) value positioning.

Question

Quizplus · Accepted Answer

The advertisement directly compares PineSol to a competitor, Mr. Clean, showcasing PineSol's superiority, which is an example of head-on positioning.

PineSol Recently Ran an Advertisement Which Demonstrated a Housewife Cleaning