A __________ positioning strategy communicates meaningful attributes and benefits of a product to a target market.
A) product differentiation
B) product leadership
C) head-on
D) brand leadership
E) innovation

Question

Quizplus · Accepted Answer

Product differentiation positioning strategy focuses on communicating unique and meaningful attributes and benefits of a product to a specific target market, which differentiates it from the competitors. This strategy aims to create a perceived value in the minds of consumers that enables a business to charge a premium price for the product. The other options, such as product leadership, head-on, brand leadership, and innovation, are not relevant to the definition of a positioning strategy that emphasizes communication of attributes and benefits to a target market.

A __________ Positioning Strategy Communicates Meaningful Attributes and Benefits of a Product