__________ positioning is a strategy in which one product is presented as an equal or better alternative to a competing product.
A) Head-on
B) Leadership
C) Comparative
D) Innovation
E) both A and C

Question

Quizplus · Accepted Answer

Comparative positioning involves directly comparing a product to a competitor's offerings, highlighting its advantages. Head-on positioning is a form of comparative positioning where a product is positioned directly against a competitor, aiming to show it as an equal or better choice.

__________ Positioning Is a Strategy in Which One Product Is