A marketing strategy based on the premise that consumers search for the best possible value given their economic circumstances is called
A) leadership positioning.
B) value positioning.
C) price positioning.
D) head-on positioning.
E) both B and C.

Question

Quizplus · Accepted Answer

The marketing strategy based on the premise that consumers search for the best possible value given their economic circumstances is a combination of value positioning and price positioning. Value positioning focuses on offering superior value compared to competitors, while price positioning focuses on offering competitive prices. Therefore, the best choice is E, which states that the strategy is both value and price positioning.

A Marketing Strategy Based on the Premise That Consumers Search